Driving around Birmingham, it is not hard to spot a lawn care crew. I sometimes wonder how any of us have enough business to survive. Since the competition is so stiff, I try to look for ways to set us apart. One of those ways is looking nice. Dressing to impress is not a revolutionary idea, but most crews look borderline hobo. It is a dirty job, but you don't have to dress like you never shower or wash your clothes.
So I make it a point to always look as nice as possible but still practical. That usually consists of collared shirt and khaki shorts. I've been slowly demoting my 'good' shirts to 'work' shirts. However the material of most of those is not the most comfortable for working outside. I took a survey of my shirts and found a cotton/polyester blend felt great and handled sweating the best. I like two buttons, the third button always seems to be unsure of its role on the the shirt. I also decided it was time to get some official Longscape shirts with our logo on them. I contacted Laura Beth about embroidering them and she said she could take care of it. Matt and I ordered an array of colors to see what we would like best with our logo.
Laura Beth was able to drop them off the other night on her way through Birmingham. She did a great job and I'm super pumped about them. They feel great and I pretty much like every color. Maroon and Forest Green are my faves, with yellow being my least favorite. We may even expand our brand into caps and jackets next.
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| Rebecca will be embarrassed at the quality of these photos. |
